Full ownership
Build & handover
£2,000
Initial build fee
- Custom code ownership and source files
- Relevant account access and handover
- Freedom to choose your developer
- Future support arranged separately
Your membership app
Give your community a place to train with you every week. Your classes, your approach and a growing library of movement.

What we can create
Members sign in, find this week’s sessions and make movement part of their routine. You record your classes in advance and choose when they become available.
Make time to move.
25 min
Built on the community you’ve created
Bring the familiarity of your studio into members’ homes. A regular release schedule and shared class library give people a reason to return, wherever they train.
The value of working together
Ryan, working directly with me gives you a focused route to launch, with a much lower initial build fee than the agency example below.
Published fitness-app agency example
£25,000 + VATContic’s Starter package for a custom fitness app. Its Growth and Scale packages are £60,000 and £100,000, excluding VAT.
See Contic’s published pricing ↗Your iPhone & Android app · full ownership
£2,500Your agreed first version, custom code handover and app-store submission management.
£2,500 initial build fee
£22,500 lower
You retain 100% of net income. Future development support is arranged separately.
£1,850 initial contribution
£23,150 lower
You keep 60–80% of net subscription revenue as membership grows. Hosting, running costs and agreed improvements are covered by my service fee.
£1,350 initial contribution
£23,650 lower
You keep 50–70% of net subscription revenue as membership grows, with hosting, running costs and the same ongoing care included.
We’ll focus on member accounts, subscriptions, weekly recorded sessions, upcoming releases and your video library. You can launch with a clear purpose and improve the experience as your community grows. Web-only options start from £1,000 with a managed service, or £2,000 for full ownership.
Initial-fee comparison only, using Contic’s published £25,000 Starter price checked 14 November 2026. This is a pricing reference, not a quote for Ryan’s exact scope. Its package includes discovery, design, build and launch services, plus accounts, hosting and licences up to launch; our scope and included costs differ. Build-fee figures exclude VAT; VAT treatment will be confirmed. Full ownership has separate running costs. Managed-service fees continue as a percentage of net subscription revenue after subscription commissions, applicable tax and refunds and cover the agreed app’s operating costs, so the initial-fee differences do not represent total lifetime savings.
Included with both managed services
Motion First stays your business. My service fee pays for the technology, hosting and ongoing improvements, while you keep a larger percentage as your membership grows.
1–500 paying members
60%of net subscription revenue for you
501–1,999 paying members
70%of net subscription revenue for you
2,000+ paying members
80%of net subscription revenue for you
1–500 paying members
50%of net subscription revenue for you
501–1,999 paying members
60%of net subscription revenue for you
2,000+ paying members
70%of net subscription revenue for you
The rate is based on your active paying member count, reviewed monthly, and applies to all net subscription revenue. We deduct Apple or Google subscription commissions, applicable VAT and refunds first, then apply your percentage. Hosting, storage, video delivery, web payment-processing fees, developer-account fees, maintenance and agreed improvements are covered by my service fee.
Both managed options include the same hosting, running-cost coverage and ongoing care. Stripe payments will be configured to allocate your share automatically through Stripe Connect. Payments collected by Apple or Google require a separate settlement process under the same commercial terms. These payment arrangements are part of the proposed build.
Explore the numbers
Adjust the membership price, paying members and subscription commission to explore your potential income. Your percentage is applied after commission. All earnings shown are yours, Ryan.
Your percentage by membership
Your member count selects the rate, applied to all revenue after subscription commissions, applicable VAT and refunds.
Deducted before your percentage is applied. Choosing web app starts at 0%; iPhone & Android starts at an illustrative 15%. Adjust the rate to suit your subscription sales.
Store commissions come off first. Hosting, video delivery and ongoing support remain covered by my service fee.
The calculation removes VAT first, then subscription commission, then applies your member-band percentage. Examples assume no refunds and use one commission rate across all sales. Web payment-processing fees remain covered by my service fee.
The 15% illustration assumes Apple Small Business Programme eligibility and approval or subscriptions using Google Play billing. Under Apple’s standard subscription terms, enter 30% for a subscriber’s first paid year, then 15%. Actual fees depend on eligibility, territory and payment route.
Please enter valid figures in the fields above.
Your estimated monthly income
60% for you at 100 paying members
£6,472.80 over 12 months at this membership level
Your initial contribution is covered during month 3.
£8.99 per month · Growing revenue share · web app
Illustrations, not guaranteed earnings. Figures assume the stated number of members pay throughout each period, with no refunds. Annual figures hold that membership level constant. VAT starts at 0% and is adjustable. Subscription commission is deducted from revenue excluding VAT before your percentage is applied. Selecting web app sets commission to 0%; selecting iPhone & Android sets it to 15%. You can change this assumption. Hosting and the remaining agreed operating costs are funded from my service fee. Figures are before your personal or business income tax, filming, marketing and working time. Payback measures recovery of your initial contribution from your income. For both managed options, the rate at each membership level applies to all net subscription revenue after subscription commissions, applicable VAT and refunds.
Included with both managed services
I’ll continue developing the platform after launch. You can focus on your teaching and members while I manage the technology and help it keep pace with your business.
Maintenance, bug fixes, security updates and compatibility work are included throughout the managed service.
We’ll review feedback and agree improvements to existing features, making classes easier to find, watch and return to.
I’ll improve performance and capacity as your audience grows. Technical work needed to support growth within the agreed app features is included.
I cover the agreed app’s hosting, storage, video delivery, web payment-processing fees and developer-account fees, including increased usage as your membership grows. Apple or Google subscription commissions are deducted before our revenue split. There is no separate monthly hosting or developer bill for the included service. Major new features outside the agreed scope are estimated and approved before work begins. Mobile managed services also include app-store update submissions and release management.
The value of continued support
Published UK examples give a comparison for arranging a developer separately. Allowances and services vary by provider and technology.
Entry support
Larasoft advertises eight hours for patching, monitoring, bug fixes and small improvements to Laravel web apps. Hosting is billed separately.
View Larasoft’s published plan ↗Regular technical care
Rocking Tech lists six or ten support hours, covering fixes and security updates. Its £750 plan adds proactive monitoring and performance work.
View Rocking Tech’s plans ↗Continued development
PJE Designs lists 12 or 24 hours shared across maintenance and development, including improvements, performance work and agreed features.
View PJE Designs’ packages ↗The ongoing value of a managed service
A separate £450 monthly support plan adds up to £5,400 a year, before VAT. Both managed options include hosting, maintenance and agreed improvements within my percentage fee, with no separate developer retainer for that included work.
Updates, fixes, refinements to existing features and performance work to accommodate more members. I cover the hosting and video costs from my service fee. Major new features are agreed and priced separately.
Published prices checked 14 November 2026. These examples show individual providers’ published offers. Standalone support costs depend on the agreed scope. Confirm VAT and scope with each provider. Full ownership also requires a budget for hosting, video delivery and payment fees. Under the managed options, hosting, video delivery and web payment-processing fees are covered by my fee; app-store subscription commissions are deducted before the revenue split. The £5,400 annual example is £450 × 12, using Rocking Tech’s published entry plan; it illustrates a separate support budget, rather than a guaranteed saving under a percentage-based service.
Build around the way you teach
Choose your platform and arrangement, agree the first release and content schedule, then build a membership experience your community can make part of everyday life.
Review your optionsWe’ll confirm the feature scope, delivery schedule, payment stages, support arrangements and VAT treatment in writing. Managed-service terms will also cover code ownership, duration, member-count review dates, revenue calculation after subscription commissions, refunds, taxes, automatic fee allocation, app-store settlement and exit or buyout arrangements. The business remains yours, with a percentage service fee for managing the app.
Full-ownership handover covers custom code, account access and documentation, with existing reusable and third-party components identified under their applicable licences.